Texas Town Sent to Vegas

Here's a marketing gimmick that I totally understand:

Tiny Texas town heads to Las Vegas
FORT WORTH, Texas – The tiny town of Cranfills Gap really needs a vacation. That's why Las Vegas tourism officials decided to fly nearly half the 350 residents to the desert playground for a five-day getaway and publicity stunt...more

Seriously, I am really loving the way the Las Vegas Convention and Visitors Authority is marketing the town these days. Big ideas - big giveaways - really good Web info - great online gadgets. I'm not sure how much is coming from the Convention bureau staff, and how much comes from R&R Partners, the ad agency that works with the group. If any of you know, pass on the info.

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