Vegas on Facebook: the Golden Nugget takes big leap forward

Reading Wired always pays off, but seldom does it fulfill my Vegas fix for the day.  But here's an article about the Golden Nugget's use of Facebook (way far ahead of what the other casinos are doing...and maybe the look of the future?)

If you thought your addiction to FrontierVille was a problem, just wait until you get hooked by the lure of a jackpot.
Golden Nugget Vegas Casino is playable now on Facebook, although the game’s publisher will officially launch it on Tuesday. This new distraction was created by Last Legion Games, the folks behind Watchmen: Justice is Coming, and is the first social game branded to a real-world Las Vegas gambling house.
Seth Gerson, CEO of Last Legion’s parent company AltEgo, said in an email to Wired.com that addiction is part of a winning social game strategy — and that he frequently finds himself sucked into Facebook games.
“I constantly tell my wife that I am just doing research,” Gerson admits. “But when you get past level five or six, you’re clearly crossing the line.”

Golden Nugget Vegas Casino hopes to foster that kind of obsessive play by rewarding players for building and maintaining their own casinos and playing games of chance like Blackjack, Video Poker and Roulette at the parlors their friends trick out.

Read the rest of the article on  http://www.wired.com/gamelife/2010/08/golden-nugget/#ixzz0wJzGgAZG